Upie Guava

An enthusiastic filmmaker with over 21 years of diverse experience, Upie Guava’s dedication to embracing and
advancing XR/ICVFX technology in Indonesia is noteworthy. Directing more than 200 music videos, TV commercials, web series, and movies, he has consistently captured both local and international attention. As the Founder and CEO of guava.film and the Founder and CCO of the trailblazing dossguavaXR studio (@dossguavaxr), Upie’s role in pioneering XR’s cinematic integration in the country is significant. His ongoing directorial venture, “Pelangi di Mars”, is a testament to this commitment, anticipated to be Indonesia’s first XR film. Living by the spirit of #imajinasitanpabatas (imagination without limits), Upie is not only shaping the narrative of traditional filmmaking but is also leading the way for the future of XR in Indonesian cinema.